Senior Executive- Performance Marketing (Noida)
Noida
Campus
India
Senior Executive- Performance Marketing
Responsibilities
• Setup new campaigns from scratch, including tag management and landing page optimization
• Conduct keywords, competitors, and industries research
• Analyse revenue, campaign performance, click and conversion rates, ROI, and daily ad spend
• Be heavily involved in SEO implementation projects.
• Optimise accounts on a daily basis to improve campaign performance to drive KPI success and account growth.
• Monitor, analyse and report performance results on a daily, weekly, or monthly basis (as determined by the Digital marketing team and stakeholders requirements).
• Contribute to design and develop new customers acquisition and engagement campaigns.
• Work with content, SEO and web developers to develop ideal paid search & paid social campaigns to achieve the KPIs.
• Develop and implement test strategies, including but not limited to: bidding, copy, positioning etc.).
• Write paid search ad copy, monitor competitors, and evaluate query traffic, keyword research, and day-to-day account maintenance.
• Work closely with sub-teams within marketing and communications department to develop fully integrated campaigns.
• Engage key external partners (e.g. Google, Facebook, SEO consultant/account managers) regularly for feedback on account set-ups, best practices, explore betas, synchronise efforts.
• Track and report budgets and expenditure.
• Effectively manage day-to-day operations and stay abreast of new trends.
Requirements:
• Possesses a recognised Bachelor’s degree, preferably in Marketing.
• At least 3 years’ of hands-on experience in using Google Adwords, Facebook Business Manager for small to large scale clients with expert knowledge of SEM and Paid social.
• Education industry experience will be a plus.
• Working knowledge of Adobe Media Optimiser, Adobe Analytics, Search 360, and any/other Facebook Marketing Partner (FMP) is a plus.
• Strong understanding and working knowledge of the digital landscape including but not limited to: programmatic buying, video, display, search, social, programmatic and marketing analytics.
• Analytical individual with a clear technical mindset and experience working with various data sets.
• Ability to review and analyse performance and identify and report deviations and suggest solutions.
• Driven, proactive and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Microsoft Excel
• Strong copywriting and communication skills
• You are a team-player
The role will be based out of either Singapore or India.
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Posted Date:01 Aug 2020
English IGCSE teacher (Middle year) (PG-SmartCampus)
PG-SmartCampus
Campus
Singapore
Subject Knowledge and Methodological Competence: Demonstrating the necessary subject knowledge and methodological strategies to effectively educate students. Assist in managing curriculum and study courses for the students’ development. Providing students with structure and support in a safe learning environment to enable them to develop socially, emotionally and morally. Introduce new study patterns among the students to develop their interest and do regular studies. Give practical analysis of the courses to create interest.
Organizational Competence: Creating a well-organized, orderly and task-oriented learning environment. Access students’ progress and reported to the principal about them. Conduct assessment tests to evaluate students’ progress
Collaboration with Students & Colleagues: Making a professional contribution to a good pedagogic and encouraging climate. Develop critical and creative thinking skills in students to analyse and take responsible action on complex problems. Encourage students to act with integrity and honesty, with a strong sense of fairness and justice, and with respect for the dignity and rights of people everywhere
Interpersonal Competence: Creating an atmosphere of trust by dealing with students in a positive and open way. Ensuring open communication channel and coordination with parents and others involved in the education and development of the students. To enable students understand their strengths and weaknesses in order to support our learning and personal development.
Reflection and Development: Reflecting regularly on the development of personal and professional capabilities. Communicating the development of students to the Coordinator & Principal.
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Posted Date:01 Aug 2020