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  1. Senior Executive- Performance Marketing (Noida) Noida Campus

    Senior Executive- Performance Marketing Responsibilities • Setup new campaigns from scratch, including tag management and landing page optimization • Conduct keywords, competitors, and industries research • Analyse revenue, campaign performance, click and conversion rates, ROI, and daily ad spend • Be heavily involved in SEO implementation projects. • Optimise accounts on a daily basis to improve campaign performance to drive KPI success and account growth. • Monitor, analyse and report performance results on a daily, weekly, or monthly basis (as determined by the Digital marketing team and stakeholders requirements). • Contribute to design and develop new customers acquisition and engagement campaigns. • Work with content, SEO and web developers to develop ideal paid search & paid social campaigns to achieve the KPIs. • Develop and implement test strategies, including but not limited to: bidding, copy, positioning etc.). • Write paid search ad copy, monitor competitors, and evaluate query traffic, keyword research, and day-to-day account maintenance. • Work closely with sub-teams within marketing and communications department to develop fully integrated campaigns. • Engage key external partners (e.g. Google, Facebook, SEO consultant/account managers) regularly for feedback on account set-ups, best practices, explore betas, synchronise efforts. • Track and report budgets and expenditure. • Effectively manage day-to-day operations and stay abreast of new trends. Requirements: • Possesses a recognised Bachelor’s degree, preferably in Marketing. • At least 3 years’ of hands-on experience in using Google Adwords, Facebook Business Manager for small to large scale clients with expert knowledge of SEM and Paid social. • Education industry experience will be a plus. • Working knowledge of Adobe Media Optimiser, Adobe Analytics, Search 360, and any/other Facebook Marketing Partner (FMP) is a plus. • Strong understanding and working knowledge of the digital landscape including but not limited to: programmatic buying, video, display, search, social, programmatic and marketing analytics. • Analytical individual with a clear technical mindset and experience working with various data sets. • Ability to review and analyse performance and identify and report deviations and suggest solutions. • Driven, proactive and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation. • Proficient in Microsoft Excel • Strong copywriting and communication skills • You are a team-player The role will be based out of either Singapore or India.

    View Details | Apply Now | Posted Date:01 Aug 2020

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